The Kindle - Easy to Read, Even in Bright Sunlight...
This was the ad that greeted me yesterday when I visited Amazon's home page. As far as I can remember, I've never seen this ad before, but it's possible it has just been out of circulation for a while. That said, no doubt in my mind it is designed to be a subtle jab at the iPad. Amazon wants you to read it and think: "Easy to read, even in bright sunlight... unlike the iPad".
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